Calculator

How many conversions are you losing?

ITP/Safari, ad blockers and consent rejections stop your browser-side tracking from reporting some of your conversions. Estimate the impact — and what server-side recovers.

Your store

Orders per month

Average order value (€)

Conversions missed browser-side 12 %

Typical range 8–20% depending on iOS/Safari traffic share, ad-blocker usage and your consent banner.

Recovered server-side 60 %

Server-side re-attributes most of the lost signal (Meta/TikTok CAPI, GA4, Google Ads). It does not create sales: it recovers attribution so your campaigns optimise better.

Your estimate

Conversions lost / month

—

Conversions re-attributed / month

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Recovered signal value / year

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(— / month)

Recover my conversions

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Indicative estimate. The default percentages draw on public ranges (Safari/ITP tracking prevention, ~15–30% of users running an ad blocker, CMP rejection rates). Your real numbers depend on your traffic mix and setup. Server-side recovers attribution signal, not extra sales.

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