Blog
Tracking, attribution, GDPR: everything we learn building Walityk.
What is Walityk? Server-side tracking without the headache
Walityk sends your e-commerce conversions to ad platforms server-side, GDPR-ready, with no code and no server to maintain. Here is what it actually does.
GEO: what is Generative Engine Optimization?
GEO (Generative Engine Optimization) is about optimizing your content so it gets cited by ChatGPT, Perplexity and Google AI Overviews. Definition, how it differs from SEO, and best practices.
How to track ChatGPT, Perplexity and Google AI Overviews traffic
Traffic from generative AI is exploding but stays misattributed in GA4. Here's how to identify it, measure it, and tie it to your e-commerce conversions.
Stape vs Walityk: Which Server-Side Tracking for Shopify?
An honest comparison of Stape (managed sGTM) and Walityk (no-code server-side): architecture, setup, compliance, and who each one is for.
Why You're Losing Half Your Conversions (and How to Get Them Back)
ITP, ad blockers, CMPs: the three reasons your ad platforms no longer see most of your sales, and what you can do about it.
Consent Mode v2 on Shopify: The Practical Guide
What Google's Consent Mode v2 is, why it's mandatory in the EEA, how it works with server-side tracking, and how to configure it correctly on Shopify.
Server-Side Tracking: The Complete Guide (2026)
What server-side tracking is, why it became essential, how it actually works, and how to deploy it without sGTM or a single line of code.
Welcome to Walityk
Why we built Walityk, what we're trying to fix, and where we are.