Analytics tracking has become a mess. Between Safari’s ITP, adblockers, leaky client-side tags, and CMPs that block everything, half of e-commerce conversions never make it back to the ad networks. Meta, Google and TikTok algorithms optimize on partial data, and ROAS collapses.
The fix exists: server-side tracking. But setting it up means:
- Spinning up a sGTM on Cloud Run.
- Maintaining containers, CNAMEs, HTTP headers.
- Wiring the CAPI, Enhanced Conversions, TikTok Events API.
- Getting it all signed off by a DPO or GDPR lawyer.
That’s weeks of work for a senior engineer, and most SMB e-commerce teams give up halfway through.
Our angle
Walityk has one promise: clean, GDPR-ready server-side tracking, in under 5 minutes, with no code.
Concretely:
- You install the native Shopify app (or WordPress).
- You connect your destinations (GA4, Meta, Google Ads, TikTok) via OAuth.
- Your events go server-side. Done.
No CNAME. No DNS. No headers. No jargon.
What’s different
- Visual tag plan: click a button on your site → create an event. That’s it.
- Multi-touch attribution: we show you 5 models in parallel. You pick the one that fits your funnel.
- GDPR native: Consent Mode v2, Frankfurt hosting, CNIL exemption mode when config allows.
- Live debug: watch events arrive in real time. Forget Tag Assistant.
Where we are
We’re in private beta. The Shopify app is in review. The dashboard is open by invite. If you want to try it, write to hi@walityk.com — we open doors case by case to keep onboarding tight.
And if you think we’re talking nonsense, tell us: we’re building this product with its users.