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What is Walityk? Server-side tracking without the headache

Walityk sends your e-commerce conversions to ad platforms server-side, GDPR-ready, with no code and no server to maintain. Here is what it actually does.

· 5 min read · The Walityk Team

If you run ads on Meta, Google or TikTok, you have a problem you can’t see: a large share of your conversions never reaches the ad platforms. The algorithms then optimize on incomplete data, your ROAS drops, and you pay more for the same sales.

Walityk fixes this. This article explains what the tool does, without the jargon.

The problem in one sentence

“Classic” tracking happens in the visitor’s browser. And that browser is increasingly hostile:

  • Safari (ITP) shortens or deletes tracking cookies.
  • Adblockers flat-out block Meta, Google and TikTok pixels.
  • Consent banners (CMP) stop the pixel from loading until the visitor clicks.
  • Client-side leaks: one pixel out of two never fires correctly.

The result: 20–40% of conversions vanish before they ever reach your campaigns.

What Walityk does

Walityk moves tracking from the browser to the server. Instead of sending the purchase directly from the page (where it can be blocked), the event goes through our infrastructure, which then forwards it to the ad platforms via their official server-to-server APIs:

  • GA4 Measurement Protocol
  • Meta Conversions API (CAPI)
  • Google Ads Enhanced Conversions
  • TikTok, Pinterest, LinkedIn Events API

These server channels aren’t blocked by adblockers, aren’t broken by ITP, and don’t depend on a browser pixel firing. Your conversions come through complete.

No server, no code, no DNS

This is the heart of the promise. Doing server-side “by hand” means:

  1. Deploying a server-side GTM on Cloud Run.
  2. Maintaining containers, a CNAME subdomain, HTTP headers.
  3. Wiring each conversion API one by one.
  4. Getting the GDPR compliance validated.

Weeks of work for a senior developer. Walityk does all of it for you:

  1. You install the Shopify app (or WordPress).
  2. You connect your destinations in a few clicks (OAuth).
  3. Your conversions go server-side. Done.

No CNAME, no container, no jargon.

What makes Walityk different

  • Visual tagging plan: a Chrome extension lets you click any button on your site to turn it into a tracked event — no code required.
  • Automatic deduplication: if you keep your browser pixel, Walityk avoids double counting by sharing the same event ID.
  • Enhanced matching: customer emails are hashed in the browser (never sent in clear) to improve conversion matching, while staying privacy-respectful.
  • Per-destination dashboards: you see match quality, deliverability and errors for each channel (Meta, TikTok, Pinterest…).
  • Live debug: your events show up in real time as they arrive. No more Tag Assistant.

GDPR at the core, not as an add-on

Walityk is built for Europe: EU hosting, Consent Mode v2, cookieless mode by default, and automatic detection of the main consent banners. Visitor consent is respected at every step — enhanced matching and ad-signal sharing only fire when consent has been granted.

In short

Walityk is the server-side tracking you always wanted to set up — without the infrastructure, without the code, and without the GDPR headache. You install, you connect, your conversions come back.

Want to see it on your own store? Try it free for 14 days or explore our Shopify app.