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Install Walityk on WordPress

Step-by-step guide to install the Walityk plugin on WordPress / WooCommerce and ship first events to GA4 and Meta.

This guide covers installing Walityk on a WordPress site (or WooCommerce). Plan for 5 minutes from download to event verification.

1. Install the plugin

  1. Sign in to your WordPress admin.
  2. Open Plugins → Add New.
  3. Search for Walityk, click Install Now, then Activate.

Prefer manual upload? Download walityk.zip from the dashboard and use Plugins → Upload Plugin.

2. Paste your site key

  1. In the Walityk dashboard, open Sites → New site, pick WordPress.
  2. Copy the site key (format wlk_live_…).
  3. In WordPress, open Settings → Walityk, paste the key, click Save.

The key is stored encrypted in the WordPress database. It never travels through the browser.

3. Connect your destinations

On the Destinations page of the Walityk dashboard:

  • GA4: paste your Measurement ID (G-XXXXXXX) and your Measurement Protocol API secret.
  • Meta CAPI: “Connect with Facebook”, authorize Pixel + Conversions API.
  • Google Ads: connect your account, pick the conversion actions to receive.

4. Verify events arrive

  1. Open the Live debug tab in the Walityk dashboard.
  2. In another tab, browse your site: homepage, product page, add to cart.
  3. You see events in real time.
  4. Check on Meta Events Manager → Test events (≤ 30 s) and GA4 → Realtime (immediate).

WooCommerce

If WooCommerce is active, Walityk auto-detects e-commerce events:

  • view_item on product pages
  • add_to_cart, remove_from_cart on the cart
  • begin_checkout, add_payment_info at checkout
  • purchase on order confirmation
  • refund on a refund

No configuration needed.

Not working?

  • “Invalid key”: make sure it starts with wlk_live_ (not wlk_test_, which only ships to sandbox).
  • No events arriving: open DevTools → Network, look for a request to *.walityk.com. If missing, check that no cache plugin is excluding the tag.
  • Meta duplicates: disable your client-side Pixel (often installed via another GTM/PixelYourSite plugin). Walityk ships through CAPI; the pixel duplicates.

What’s next?

  • Set up Consent Mode v2 if you use Cookiebot, Axeptio or Didomi.
  • Enable Google Ads conversions for your SEA campaigns.
  • Add custom events (newsletter, lead form) via the tagging plan.

Need help? Write to hi@walityk.com, we reply within 24 business hours.