Comparison

Stape vs Walityk

Both recover the conversions you lose to ITP, ad blockers and CMPs. The difference fits in one sentence: Stape gives you the infrastructure, Walityk gives you the outcome.

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	Stape	Walityk
What you buy	Hosting for a server-side GTM container	Turnkey server-side tracking, no container
Skills required	Server-side GTM: clients, tags, triggers, variables	None — install the app, connect your destinations
Setup	Container + CNAME + configure every server tag by hand	3 minutes: Shopify app/snippet, OAuth or token per destination
Pixel / server dedup	Wire it yourself (map event_id in GTM)	Automatic (shared event_id, built-in pixel bridge)
PII hashing (SHA-256)	Configure it in your server tags	Handled by default, e-mail hashed in the browser
Consent Mode v2	Wire it correctly in GTM (a classic source of errors)	Deny by default, buffered, applied deterministically server-side
Maintenance	You (or your agency) maintain the GTM setup	Managed platform, ad-API updates included
Destinations	Anything sGTM supports, if you configure it	GA4, Meta CAPI, Google Ads, TikTok, LinkedIn, Pinterest, Snapchat — native
Advanced control	Total: it is your GTM container	Product-level settings (events, dimensions, consent) without GTM
Data hosting	Depends on your deployment (Stape cloud or self-host)	EU infrastructure, managed first-party endpoint

Factual comparison based on both products’ public offerings. Stape is an excellent option if you want to run your own sGTM.

Choose Stape if…

→ You (or your agency) are fluent in server-side GTM.
→ You have very specific configuration needs and want total control.
→ You already run several GTM containers and want clean hosting for them.

Choose Walityk if…

✓ You run Shopify or WordPress and want server-side without building infrastructure.
✓ You don’t have a data team dedicated to GTM.
✓ You want dedup, hashing and Consent Mode handled by default.

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