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Connect LinkedIn Conversions API

Map your events (purchase, lead, sign-up, custom events) to LinkedIn Campaign Manager conversion rules, server-side.

Walityk sends your conversions to the LinkedIn Conversions API. The twist: LinkedIn works with conversion rules — each Walityk event type is routed to a rule created in Campaign Manager.

Takes 10 minutes.

Prerequisites

  • A LinkedIn Campaign Manager account.
  • An OAuth token with the rw_conversions scope (via the LinkedIn developer portal or your existing integration).

1. Create the conversion rules on the LinkedIn side

  1. Campaign Manager → Analyze → Conversions → Create conversion, source “Conversions API”.
  2. Create one rule per goal: purchase, lead, sign-up… Note each rule’s ID (numeric, e.g. 104, or the full URN urn:lla:llaPartnerConversion:104).

2. Configure the destination

  1. Walityk dashboard → Destinations → your site → LinkedIn Conversions API card.
  2. Paste the Access Token.
  3. Fill in the rule ID for each type: Purchase, Lead, Sign-up — at least one.
  4. Optional — custom events: map the name of a custom event from your tracking plan (e.g. newsletter_signup) to a conversion rule. The custom rule is resolved before standard types.
  5. Save.

3. Verify

  1. Destinations → your site → LinkedIn: delivery log.
  2. On the LinkedIn side: Campaign Manager → the conversion rule shows received events (a few hours of latency is possible).

Good to know

  • No signal = no send. LinkedIn can only match a conversion to a member with an identifier: SHA-256 hashed email or LinkedIn click. An event without any signal isn’t forwarded (shown as “skipped” in the log). Enable Walityk email matching to maximize coverage.
  • Only events mapped to a rule are sent — a type without a rule ID is skipped, by design.
  • Emails are always transmitted hashed, never in clear text.

Common errors

  • HTTP 401/403: token expired or missing the rw_conversions scope → regenerate it.
  • HTTP 404: rule ID not found — check the ID in Campaign Manager (and the right ad account).

Next steps

Need help? hi@walityk.com.